ADVERTISEMENT ESSAY
By: Isaac Davis
Have you ever smelled breath so terrible you feared for your life?! If you have, you still do not have it as bad as the small bird in this advertisement. Making this advertisement humorous and silly, the author has used this extreme dramatization to catch the viewers’ attention and make his ad memorable. Even being as humorous as it is, it still serves the intended purpose, to show that our dogs need Dentasticks to fix bad breath.
The purpose of the advertisement is to show pet owners that their dogs breathe is terrible, in some cases fatal, and needs to be controlled with Dentasticks. The artist has shown us pictures of a dog with his mouth open, killing a small bird with his atrocious breathe. He then offers us a way to fix it by putting a bag of Dentasticks in the ad saying “against bad breath.” He is trying to convince us that we need Dentasticks to fix our dogs breathe and he is hoping that next time we get a whiff of our dogs breath, we will think of his advertisement and purchase some at the store.
This advertisement has a silly, joking, and humorous tone, because of the cartoonish characters and the extreme exaggerations. The ad depicts a cartoon dog with his mouth open, killing a small bird with his breath. He uses the cartoonish characters in the advertisement to make it more humorous by giving them overly exaggerated facial expressions, and makes the bird appear to be dying dramatically in the cage. By making this ad funny and humorous, he puts that image in our minds, and the next time we think about it we will be reminded of how funny it was. We will then be reminded of what it was selling and will think to go to the store to purchase Dentasticks.
Using the silly tone and the exaggerations, the author has captured the attention of the public, and has shown that dogs need Dentasticks to fix their horrible breathe. By using the clarified tone and purpose the author has strived to make his ad memorable and sell his product by reminding us of his hilarious ad every time we smell dog breath.
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